How to Select the Best Towels for Your Hotel: 5 Expert Tips
When staying at a hotel, how to choose a hotel towel is very important. Studies show that 94% of guests think towel quality is key for their happiness. Soft and clean towels greatly affect how they see the brand. In fact, 73% say towel quality affects if they will come back. Today, we look at the key points for picking great towels for your hotel. From material choices to strength and comfort, each expert tip helps make guests happy. Stay tuned for useful tips!
Tip 1: Think About Material Quality
Choosing the right towels is very important for guest happiness. The material of the towels affects how guests feel. Let's look at different towel materials:
Cotton Towels
Cotton towels are soft, absorbent, and last long. Egyptian Cotton towels have long fibers that make them plush and thirsty. They are some of the best towels in the world, giving guests a fancy experience.
Turkish Cotton towels are also soft and strong. These towels have been used in Turkish baths for a long time. They are eco-friendly and handwoven with long fibers like Egyptian cotton. This makes them absorbent and light—perfect for hotel bathrooms.
Bamboo Towels
Bamboo towels feel silky and gentle on the skin. They soak up water well and are good for the environment because bamboo grows quickly. Using bamboo towels shows your hotel cares about comfort and nature.
Microfiber Towels
If you want easy-care but nice-feeling options, choose microfiber towels. They soak up water fast and dry quickly, which is great for busy hotels. Guests will love how handy microfiber towels are during their stay.
Tip 2: Check GSM (Grams per Square Meter)
When picking hotel towels, know the GSM. GSM shows how thick and heavy a towel is. It affects how well it soaks up water and feels. Let’s look at GSM details to help you choose:
High GSM Towels
Fancy Feel: High GSM towels feel very nice. They are thick and soft, which guests love.
Better Absorbency: These towels soak up water really well, making drying easy.
Long-lasting: Thick towels last longer even with lots of use.
Low GSM Towels
Lightweight: Low GSM towels are light and airy. They dry fast, which is good for busy places.
Cheaper Option: These towels save money but still feel good.
Useful: Light towels can be used in many ways around the hotel.
Best GSM for Hotels
For hotel towels, find a balance between fancy and useful. Think about these when choosing the right GSM:
Guest Wants: Higher GSM towels are soft and soak up water well for a fancy feel.
Laundry Time: Lower GSM towels dry faster, saving laundry time.
Budget: Medium-weight towels (500 to 700 GSM) are cost-effective but still good quality.
By checking the towel's GSM, you make sure guests get both comfort and usefulness during their stay.
Tip 3: Check How Long They Last
Hotel towels need to be strong and last long. This makes guests happy. Here’s how to check if towels are durable:
Tough Towels
Commercial grade towels are made from strong cotton blends. They handle lots of washing and heavy use in busy hotels. These towels are very strong and last a long time, making them great for hotels.
Strong Edges: These towels have edges that don’t fray easily.
Double Stitches: Double stitches make the towels stronger and less likely to fall apart after many washes.
Soaks Up Water Well: Even though they are tough, these towels still soak up water well for guests.
A study at Towel Hub showed that hotels using commercial grade towels had happier guests. The strong edges and double stitches made guests feel good about the towel quality.
Double Yarn Towels
Another good choice is double yarn towels. These are made by twisting two yarns together, making them thicker and stronger without losing softness or absorbency.
Thicker Feel: Double yarn towels feel thicker and more luxurious.
Last Longer: The two-yarn design makes them last longer even with lots of use.
Soft Touch: Despite being thick, they stay soft for guests to enjoy.
At Sunrise Ridge Waterfront Resort, switching to double yarn towels made guests happier because the towels were softer and lasted longer.
Care Tips
To keep hotel towels lasting long, follow these tips:
Wash Right: Use mild soap and avoid harsh chemicals.
Don’t Overload: Wash small batches to reduce wear.
Check Often: Look for loose threads or damage often.
Dry Properly: Use low heat or air dry to avoid damage.
Store Well: Keep dry towels in airy places to stop bad smells or mildew.
By following these care tips, hotels can keep their towels in good shape and make sure guests stay happy with the quality.
Tip 4: Focus on Absorbency and Softness
When picking towels for your hotel, absorbency and softness are very important. How a towel feels and how well it soaks up water matter a lot to guests. Let's see how you can make sure your towels are comfy and absorbent.
Absorbent Materials
Choose towels made from organic cotton to boost absorbency. Studies from the University of California, Davis show that organic cotton towels are softer, soak up more water, and last longer than regular cotton. They have longer fibers and no chemicals, making them perfect for hotels wanting high quality.
Also, think about using Supima cotton towels. DZEE USA says Supima cotton towels absorb water quickly. This helps guests dry off fast after a shower or swim without feeling wet.
For even better absorbency, try bamboo-based towels. Bamboo towels feel silky and soak up lots of water. They are gentle on the skin and eco-friendly because bamboo grows fast.
Keeping Towels Soft
Keeping hotel towels soft is key for guest comfort. Choose Egyptian cotton towels for their plush feel and lasting softness. Egyptian cotton has long fibers that make it very high quality, perfect for hotels wanting to offer luxury.
Another good choice is organic cotton towels, like the Coyuchi Temescal Organic Towel praised by Good Housekeeping for its softness and absorbency. By choosing organic options, you show care for both guests' comfort and the environment.
Skip Fabric Softeners
Fabric softeners might seem helpful but can reduce towel absorbency over time. To keep your hotel towels both soft and absorbent, avoid fabric softeners in washing cycles. Use gentle detergents instead to protect the fibers while keeping the towels fluffy.
By choosing materials like organic cotton and Supima cotton, focusing on softness with Egyptian or organic options, and avoiding fabric softeners, you can offer hotel towels that ensure comfort and usefulness for your guests.
Tip 5: Offer Different Towel Sizes
Giving guests different towel sizes is important for a great stay. It shows you care about their needs and comfort.
Types of Towels
Face Cloths: Small towels for quick clean-ups or removing makeup.
Hand Towels: Perfect for drying hands and face after washing.
Bath Towels: Bigger towels for drying off after a shower or bath.
Bath Sheets: Extra-large towels for more comfort and coverage.
Bath Mats: Keep floors dry and prevent slips, adding safety.
Offering various towel sizes helps meet all guest needs, making sure everyone has the right towel.
Matching Towels to Guests
To make guests happy, match towels to what they like:
Personal Touch: Add names or initials to make guests feel special.
Cleanliness: Give fresh towels daily or when asked to show you care about hygiene.
Comfort: Use soft, absorbent towels so guests feel pampered.
Looks Good: Pick towels that match the room’s colors and style.
By matching towel choices with what guests want, hotels can give better service and make a good impression.
Custom Branding with Towelogy
Towelogy offers custom branding to help hotels stand out:
"Founded to change the linen industry, Towel Hub offers top-quality hotel towels."
With custom-branded towels from Towelogy:
Show your logo on each towel to boost brand recognition.
Personalized towels add luxury and exclusivity.
Custom branding shows attention to detail and high standards.
Investing in branded towels shows you care about quality service.
Using custom-branded towels not only makes your brand visible but also builds guest loyalty through personalized touches.
Hotel guests care a lot about clean and soft towels. Studies show that 94% of travelers think towel quality is very important. It affects if they will come back. Classic Cotton towels are loved for being soft, absorbent, and strong. Choosing high GSM cotton towels gives guests a fancy feel. By picking good towels and focusing on comfort, hotels can improve their image and keep guests coming back. For the best hotel towels that make guests happy, Towelogy is a great choice.